Creating influential stories and demos
 3 steps to your most influential demo everSat on a beautiful warm day in Surrey all those years ago in my psychology class at Farnborough college, a spark ignited into a love of learning WHY people think what they think, say what they say and do what they do.The psychology behind crafting an effective message is what gets me out of bed every day. A bold statement indeed, but to wield the ability to connect successfully with other people feels like a super-power, and one I’m lucky to have. It’s shaped my whole career, and today I’m sharing my passion with you.  Step 1. Bryan StephensonMore than 10 years ago, I released myself from the confines of IT and moved into presales, where my passion for customer service and effective messaging flourished in an ever-expanding role where connecting with people is as or more important than the technology itself.In 2012 Bryan Stephenson, lawyer and long-time advocate of social and legal injustice, crafted his message about the hard truths of millio