Consensus Glossary: Your Guide to Key Terms
LEGENDS:
Term: Definition
- How It’s Calculated or Tracked
- Why It Matters
Section 2: Engagement & Conversion Tracking
Engagement Activity: Any engagement with Demo content.
- Playback events, clicks, and hovers track it.
- It provides insights into buyer interest.
Viewer Timeline: Time-based log of user interactions.
- It is tracked by capturing timestamped actions like pause, skip, and complete.
- It provides insights into buying intent and behavior.
CTA (Call to Action): Button prompting next steps (e.g., book a call).
- Tracked by clicks and demo session.
- Measures conversion opportunities.