Organize Your Video Content into the Demo Library

Organizing your video content into a centralized Demo Library in Consensus is crucial for ensuring that Marketing, Sales, Presales, and Customer Success teams can easily select the best demos for sending to customers. Follow these steps to effectively organize your demos and maximize their use across your organization.

Step 1: Categorize Your Demos

Start by categorizing your demos to make them easy to search and identify:

• By Product Line: Group demos based on the different product lines or solutions your company offers.
• By Use Case: Organize demos by specific use cases or problem-solving scenarios to address various customer needs.
• By Buyer Persona: Categorize demos according to the target audience, such as IT professionals, business leaders, end-users, etc.

Step 2: Create a Demo Taxonomy

Develop a naming convention and metadata structure that includes:

• Title: Give each demo a clear and descriptive title.
• Description: Include a brief summary of what the demo covers.
• Tags: Use tags for key features, industries, or specific benefits highlighted in the demo.

Step 3: Upload and Organize in Consensus

Navigate to your Consensus Dashboard and upload your demos into the Demo Library:

• Click on Demo Library and select Create Demos.
• Follow the prompts to upload your video and add metadata, including title, description, and tags.
• Place each demo into the appropriate categories and subcategories you’ve created.

Step 4: Enable Access for Teams

Set up permissions to ensure the right teams have access to the demos they need:

• In Step 6 Finalize  you can define demo access departments like Marketing, Sales, Presales, and Customer Success.
• Ensure that each team's members can view, select, and send the demos relevant to their roles.

Step 5: Provide Training and Documentation

To maximize the Demo Library's effectiveness, ensure all team members know how to use it:

• Conduct training sessions to demonstrate how to navigate the Demo Library, select demos, and share them with customers.
• Create detailed documentation and quick-reference guides for easy access to best practices and troubleshooting tips.

Step 6: Monitor and Optimize

Use the analytics capabilities of Consensus to track demo usage and effectiveness:

• Monitor Demolytics to understand which demos are the most popular and effective.
• Gather feedback from team members and customers to refine and improve demo content.
• Regularly update the Demo Library with new and refreshed content to keep it relevant and engaging.

Conclusion

By organizing your video content into a well-structured Demo Library, you provide your Marketing, Sales, Presales, and Customer Success teams with the tools they need to engage customers effectively. This streamlined approach ensures consistent messaging, higher engagement rates, and ultimately better conversion rates.