When presenting live or recording a demo, it is important to ensure that what you share aligns with quality guidelines and is supported by company policy.
Great video but bad audio is worse than great audio and bad video.
It's worth investing in a decent microphone, or making sure you're recording in a quiet environment, before you spend money on upgrading your cameras and lighting.
Example Guidelines
When presenting live, or recording a demo, what you share should always be aligned to these quality guidelines. You can do this yourself but if you prefer to get a colleague to help that’s okay too!
Video
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Is the video in high resolution? At least 1080p is best. Does it look grainy? If so, record with different screen-capture settings.
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Video should show the authentic you.
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Webcam should be on to support your authentic message.
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Do not show brands or other logos from other companies/teams.
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Backgrounds should be professional but realistic. Some webcam software has different background/blur options which may help.
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Do not show your corporate email, calendar, or chat in the recording.
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Check to see if your bookmarks bar shows anything non-professional. You can hide the bookmark bar if easier.
Sound
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Sound should be clear with no background noise. A headset microphone can help here.
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Ensure there’s no ‘popping’ - Google "microphone popping" for more info.
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Do not use background music.
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Your video will be watched by people in many countries, whose first language may not be English so keep what you’re saying natural, in your own style, but make sure it’s clear and not too fast.
Policy
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Does your demo comply with the content policy?
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Customer employee and customer company names or logos should not be shown unless they are used in line with the reference agreement with that customer.
Content
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Does the demo actually show what I set out to do? Is the content up-to-date, relevant, and accurate?
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Slides should be the corporate standard and should be used sparingly. Showing live software is preferred.