Using AI to Enhance Your Demo Script Writing

Creating compelling demo scripts can be a challenging task, requiring a keen understanding of your product, target audience, and key messaging. By leveraging AI tools, you can streamline this process to craft engaging scripts that resonate with your prospective buyers. In this article, we'll explore how AI can help you write your scripts and how to build an intelligent agent using documents and knowledge similar to a Gem for your first draft.

The Power of AI in Script Writing

AI-driven tools have revolutionized the way we approach content creation. Specifically, when writing demo scripts, AI can assist in:

• Generating initial drafts.
• Refining language to better meet audience expectations.
• Ensuring consistency in tone and messaging across multiple demos.

Building Your AI Agent

To effectively utilize AI for scriptwriting, you will need to build an intelligent agent. Think of this agent as a digital assistant that gathers and processes relevant information to construct your script. There are many options available for use however, we encourage you to strictly use tools approved by your company. At Consensus, we use Gemini and build out Gems that do these tasks for us. Here’s how you can get started:

1. Gather Your Resources: Collect all the necessary documents and knowledge that provide insights about your product, including user guides, marketing materials, and customer feedback. Input your gathered resources into the AI tool to give it the content it needs to generate a script.

2. Craft Your Script: Use the AI-generated output as a starting point. Review and refine the script to ensure it accurately represents your product and aligns with your brand’s tone of voice. Pay close attention to specifics that reflect the unique value proposition of your product.

3. Add Personalization: Personalize the content to address different buyer personas. Highlight features and benefits that are most relevant to each segment of your audience. AI can help by analyzing past data to pinpoint what resonates best with each customer type.

4. Review and Iterate: Share the script with your team for feedback and final approval. Continuously refine the content based on internal reviews and test it with a sample audience if possible. Use the feedback to make the script more engaging and impactful. 

Craft the Perfect Prompt

Once your agent is equipped with knowledge, the next step is to prompt it effectively. A well-crafted prompt will guide the AI to generate a script that is not only well-written but also aligned with your specific goals. Remember that Artificial intelligence is only as intelligent as the human intelligence guiding it. Here are some examples of prompts you can adapt:

For a high-level introductory video:

"You are a scriptwriter for Consensus, the leading Product Experience Platform. Using the provided documents, write a 3-minute video script introducing our Dynamic Tours. The target audience is sales leaders. The script should be engaging, highlight the key benefits of scaling product expertise, and end with a clear call to action. The tone should be authoritative yet approachable."

For a feature-specific "how-to" video:

"Based on the knowledge provided, generate a 2-minute video script explaining how to create a Dynamic Tour using the Consensus Chrome Extension. The audience is existing customers in a customer success context. The tone should be helpful and instructional. Focus on the ease of use and the 'Auto Update' feature."

For a persona-based problem/solution video:

"Write a 4-minute video script for a marketing persona struggling with lead generation. The script should introduce Consensus as the solution, focusing on how our platform can help them capture more high-quality leads and illustrating the '3 times the engagement on demo calls' statistic. The style should be empathetic and solution-oriented."

Refining and Personalizing the Draft

The AI will generate a solid first draft based on your prompt and the knowledge base. Now, it's time for the human touch. Review the script for:

• Tone and Voice: Does it sound like your brand? Adjust the language to ensure it aligns with your company's style.

• Accuracy: While the AI is powerful, always double-check product-specific details and statistics. For example, ensure the "41% increase in assets being viewed outside of business hours" is correctly contextualized.

• Flow and Pacing: Read the script aloud to ensure it flows naturally. Adjust sentence length and structure for better delivery.

By combining the speed and efficiency of AI with your team's expertise, you can dramatically accelerate your content creation process. This allows you to produce more targeted, effective video demos, ultimately driving better engagement and results across the entire customer journey. Start building your AI scriptwriting assistant today and transform how you communicate your product's value.