Understanding and Enhancing Your Demo View Rate with Consensus
In the world of B2B sales, keeping an eye on demo view rates can really help you understand how engaged your buyers are. In this article, we'll explore why these view rates matter so much and show you how Consensus can help enhance them.
What is View Rate?
The view rate shows the percentage of recipients who take the time to open and enjoy your demo videos. This metric is super important because it reflects how interested and engaged your audience is with your content. A higher view rate often means more buyers are intrigued, which can lead to quicker sales and better closing rates.
Only views from external email domains are counted in Demolytics. A DemoBoard counts only if at least one recipient has an external email domain; if all recipients are internal, it will not count. Thus, to be included in the denominator and potentially contribute to the numerator (having a view), a DemoBoard must have at least one external recipient.
The view rate in Consensus is calculated using a specific formula that focuses on DemoBoards with at least one qualifying view.
- View Rate
Formula:
(DemoBoards Viewed ÷ DemoBoards Created) × 100
Example: (300 ÷ 1,000) × 100 = 30%
- Recipient View Rate
Formula:
(Recipients With a View ÷ Recipients) × 100
Example:(600 ÷ 2,500) × 100 = 24%
- Total Views
A lot of people get confused on this part:
Definition: All sessions where a DemoBoard was viewed, including multiple views from the same person.
Example: 1,200 total views (could include repeat views).
- Total View Time
Definition: Total time spent by all viewers across all DemoBoards.
Example: Viewers spent a combined 100 hours and 15 minutes.
- Average View Time
Formula:
(Total View Time ÷ Total Views)
Example:
If total view time is 6,000 minutes and total views are 1,200,
6,000 ÷ 1,200 = 5 minutes average view time
- Public links conversion rate:
(Number of Leads ÷ Total Number of Views) x 100
Why View Rates Matter
- Measure Engagement: View rates help you assess how engaging your demo content is and which topics or features resonate most with your audience.
- Optimize Content: By analyzing view rates, you can identify which demos are performing well and which ones may need refinement.
- Improve Buyer Journey: High view rates suggest that your demos are effectively capturing and maintaining buyer interest, thereby enhancing their overall experience.
- Increase Conversions: Engaging and frequently viewed demos are more likely to convert prospects into customers, improving your conversion rates.
How Consensus Enhances View Rates
Consensus leverages a combination of technology and strategies to help you enhance your demo view rates:
- Personalized Content: Our platform enables you to tailor demo content to specific buyer personas, making your demos more relevant and engaging for each viewer.
- Dynamic Tours: Interactive and dynamic tours capture buyer interest by allowing them to explore content at their own pace, leading to higher engagement levels.
- Video and Product Interaction: Combining video with interactive product experiences creates a compelling narrative that keeps viewers engaged.
- Discovery Automation: Automated discovery questions help ensure that the content delivered is precisely what the buyer is interested in, increasing the likelihood they will view and engage with the demo.
- Buyer Insights: Detailed analytics provided by Consensus Demolytics give you actionable insights into viewer behavior, helping you refine your demos for better performance.
Best Practices to Improve View Rates
To further enhance your demo view rates, consider implementing the following best practices:
- Start with Engaging Intros: The first few seconds of your demo are critical. Make sure your intros capture attention and invite viewers to continue watching.
- Keep It Concise: Aim for shorter, focused demos that cover key points without overwhelming the viewer. Breaking up long content into shorter segments can also improve view rates.
- Use Clear Calls to Action: Guide your viewers on what to do next, whether it's exploring another segment, signing up for a trial, or contacting your sales team.
- Continuously Optimize: Regularly review your demo content and analytics to identify areas for improvement and ensure that your demos remain engaging and effective.
Feedback and Support
We are committed to supporting you in maximizing the view rates and overall effectiveness of your demo content. For personalized guidance and support, please connect with our community or use the chat bubble at the bottom right corner of your screen to contact support. Your Customer Success Manager (CSM) is also available to provide additional assistance.
Let's work together to revolutionize your demo experience, ensuring that easy buying truly beats hard selling. At Consensus, we are dedicated to making that transformation a reality.