Unlocking Buyer Engagement with Consensus Interactive Product Tours
Watch a Video Demo about Interactive Product Tours
Welcome to an era of unprecedented buyer engagement and efficiency with Consensus Interactive Product Tours. These tours are a game-changer for sales engineers, solution consultants, account executives, and marketing teams committed to delivering personalized, impactful product experiences to their prospects.
At Consensus, we understand that today’s B2B buyers need more than just data—they crave comprehensive and engaging experiences that allow them to interact with the product on their terms. Interactive product tours are designed to fulfill this need by combining immersive video content, product demonstrations, and discovery automation into one seamless experience.
What are Interactive Product Tours?
Interactive Product Tours come in two forms; Story Paths Tours and Dynamic Tours. These tools are buyer-centric explorations of your product that use clickable elements, and narrative guidance to educate and engage prospects, providing a self-paced, thorough, and customized look at your product's key features and benefits, tailored to address specific pain points and interests of the viewer.
Key Features of Interactive Product Tours
- Personalization: Tailor the tour content to align with the specific needs and interests of your prospects. Provide them with the information they seek most, enhancing their overall experience.
- Self-Paced Exploration: Allow buyers to interact with the product on their schedule, reducing friction and empowering them to take control of their learning journey.
- Engaging Content: Utilize rich media such as video segments, interactive story paths, and narrated walkthroughs to keep viewers engaged and informed throughout the tour.
- Actionable Insights: Gain deeper insights into buyer behavior through detailed analytics provided by Consensus Demolytics. Track interaction patterns, time spent on each section, and overall engagement to refine and optimize your tours.
Benefits of Using Interactive Product Tours
Implementing interactive product tours within your sales and marketing strategy can yield several significant benefits:
- Enhanced Buyer Experience: Offer a more personalized and engaging journey that aligns with buyer preferences, fostering stronger connections and trust.
- Accelerated Sales Cycles: With buyers gaining the information they need more quickly and efficiently, you can expect faster decision-making and shorter sales cycles.
- Increased Close Rates: Interactive and tailored experiences result in better-informed buyers who are more likely to convert, thereby increasing your close rates.
- Scalability: Interactive product tours allow your sales team to engage with multiple prospects simultaneously, optimizing your resources and boosting productivity.
Creating Interactive Product Tours with Consensus
Creating interactive product tours on the Consensus platform is intuitive and straightforward. Here’s how you can get started:
- Access the Platform: Log in to your Consensus account and navigate to the content creation section.
- Choose Your Tour: Select either a Story Path or Dynamic Tour
- Upload Your Content: Add videos, multimedia elements, narrations, and interactive features that will guide your prospects through the tour.
- Personalize the Journey: Customize the tour flow and content based on segments, buyer personas, and specific use cases.
- Publish and Share: Once your tour is ready, publish it and share it with your prospects via unique links, email campaigns, or embedding it on your website.
- Analyze and Optimize: Use the detailed engagement analytics to understand buyer behavior and continually refine your tours for maximum impact.
Feedback and Support
We are dedicated to helping you master interactive product tours and delivering exceptional buyer experiences. If you have any questions or need further assistance, please connect with our community or use the chat bubble at the bottom right corner of your screen to contact support. Your Customer Success Manager (CSM) is also available to provide personalized guidance.
Start creating your interactive product tours today and revolutionize the way you engage with your buyers. Easy buying beats hard selling, and Consensus is here to make that transformation possible.